Kellogg's Breakfasts for Better Days Blogger Challenge - Day 5Saturday, September 05, 2015
Five days ago, I began what I had previously anticipated would be a very simple challenge - the Kellogg's Breakfasts for Better Days blogger challenge. It entailed going four days without breakfast, eating breakfast on the fifth day, and documenting the effects in a video journal. Those of you who have been following along may have noted how much more difficult I found this challenge to be. In short, the first four days found me transformed into my alter ego Ms. Grumpy. Watching my kids enjoy their breakfasts while I went without merely added salt to the wounds. But finally, Day 5 arrived. I could finally indulge in a delicious breakfast that included all five food groups: dairy, cereals, fruit, meat protein and coffee. Yes, coffee. There are no words to describe how much I enjoyed my first breakfast in five days...
One of the questions that kept running through my mind throughout the challenge was, "Why on earth would anyone choose to skip breakfast?" But I kept reminding myself that, where the 1 in 7 school children are concerned, missing breakfast is likely not a choice. It's their only option. This sad reality is the reason why I signed up for this challenge.
The Kellogg's Breakfasts for Better Days campaign has been created to raise awareness of how hunger affects learning. The infographic above highlights some of the statistics from the second annual survey of Canadian teachers which clearly shows the tangible impact of hunger on school aged children. Fortunately, Kellogg Canada wants to change these statistics for the better. In addition to supporting breakfast clubs for over a decade, Kellogg Canada is committed to donating a portion of the proceeds of cereal box sales, to a maximum of $100,000, to its breakfast partners across the country. This is above and beyond the more than one million dollars they have already donated to breakfast clubs in Canada. So, the next time you enjoy a bowl of Kellogg's Corn Flakes, it means somewhere in Canada a student will have a better day, too.
Disclosure: I am participating in the Kellogg’s Breakfasts for Better Days campaign. Though I have been compensated as part of this campaign, all opinions remain my own.