About a week ago, the kids and I attended a media brunch and kids' karaoke event hosted by YTV's Adamo Ruggiero to celebrate the launch of the Arm & Hammer Tooth Tunes. The kids were each given their own toothbrush, one featuring two songs by One Direction for my daughter and the junior version for my son. The Music in Your Mouth technology somehow streams sound vibrations from the bristles of the toothbrush through the teeth so that kids can hear music while they brush and... dance?

I haven't been able to get that One Direction song out of my head but if "What Makes You Beautiful" keeps my kids' teeth looking beautiful by motivating them to brush regularly, sobeit!

Just a little FYI: Church & Dwight Canada Corp. is hosting a Rock with One Direction & Tooth Tunes Sweepstakes. Visit www.toothtunes.ca/sweepstakes for a chance to win a Grand Prize - a trip to Toronto and two-tickets to a live One Direction concert on July 9, 2013, or one of three Rock Star First Prize Packs. The contest runs from April 19 to June 9, 2013.