Have you ever bought a battery-powered toy as a gift for a child but then forgot the batteries? Nope? Neither have I. Okay, yes I have. It's worse when the child opens the gift on Christmas day when there aren't any stores open where you can pick up some batteries after the fact. But imagine having to spend the holidays in the hospital. Think of the thousands of children across Canada who, instead of asking for toys and games, hope instead for a full recovery or a cure that will allow them the luxury of never having to spend another holiday in the hospital ever again. To help ensure these kids can still enjoy the magic of the season, Duracell is donating a year’s supply of batteries to hospitals across Canada, batteries which will power the thousands of playroom toys and games that children and their families will be playing with this holiday season and beyond.

In addition, for every pack of Duracell CopperTop and Quantum batteries that are purchased at Walmart locations in Canada from December 1st to December 31st, 2014, Duracell will donate 20 cents to Children’s Miracle Network. Their goal: to raise $150,000 for the Network. To learn more about the campaign follow @Duracell on Twitter.