About a week ago, the kids and I attended a media brunch and kids' karaoke event hosted by YTV's Adamo Ruggiero to celebrate the launch of the Arm & Hammer Tooth Tunes. The kids were each given their own toothbrush, one featuring two songs by One Direction for my daughter and the junior version for my son. The Music in Your Mouth technology somehow streams sound vibrations from the bristles of the toothbrush through the teeth so that kids can hear music while they brush and... dance?

I haven't been able to get that One Direction song out of my head but if "What Makes You Beautiful" keeps my kids' teeth looking beautiful by motivating them to brush regularly, sobeit!

Just a little FYI: Church & Dwight Canada Corp. is hosting a Rock with One Direction & Tooth Tunes Sweepstakes. Visit www.toothtunes.ca/sweepstakes for a chance to win a Grand Prize - a trip to Toronto and two-tickets to a live One Direction concert on July 9, 2013, or one of three Rock Star First Prize Packs. The contest runs from April 19 to June 9, 2013.

April is Oral Health Month and during the next thirty days Crest is supporting Dress for Success in its mission to "promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life." Of course, a confident smile always comes in handy, too, which is why Crest is dedicated to creating products that improve your smile and promote oral health. 

Ever since my children were able to brush their own teeth, I would often buy Oral-B Stages manual toothbrushes since they loved all of the fun characters they could choose from. When I made the switch to using an electric toothbrush, they were curious to try one as well but found past electric toothbrushes a little too intimidating. It wasn't until I received the Oral-B Pro-Health For Me to try out as part of the P&G Mom program that my children reconsidered making the switch. They found the brushing experience to be quite gentle and they found it easier to use the on/off switch. I personally like that it has a built-in two-minute timer.

When I took the kids to their dental checkup during the March Break, I was so happy to learn that both kids were cavity free. While I was there, I asked the dentist which electric toothbrush he would recommend for the kids and he did not hesitate when he stated his preference for Oral-B. Having noticed the benefits of using an electric toothbrush myself, I was a little surprised to learn that, according to the third annual Crest and Oral-B Great Canadian Smiles Survey, 72% of Canadians were still using a regular manual brush as of 2011.

With the advances in technology comes a whole new design in electric toothbrushes. The Oral-B Professional Deep Sweep + SmartGuide brings you 40,000 pulsations and 8,800 oscillations per minute, five customized brushing modes, a professional timer and a really cool wireless SmartGuide that smiles at you once you've brushed for the dentist-recommended two minutes. The SmartGuide also doubles as a clock to help keep you on schedule.