There's a new hair smoothing treatment in town. And they call it Kerasilk.

Goldwell Kerasilk.

Earlier this month, at a VIP launch party hosted by Haartek Salon in Toronto, Goldwell introduced the first customizable long-lasting hair smoothing service - Goldwell Kerasilk Keratin Treatment. Guests in attendance were among the first to witness the incredible transformations. We watched first-hand as salon stylists worked steadily to apply the two-component system on different women, each of whom had hair with varying degrees of curl and damage.

The process involves selecting Keratin Shape and Keratin Smooth according to client's desired shaping and smoothing results. For instance, the client can select maximum smooth to reduce frizz and minimum shape to keep the curl. After the client's hair is washed, the hair is sectioned off and the balm is then applied and allowed to sit for 15 minutes. The hair is then blown dry and flatironed. After a final wash, the Kerasilk sealing serum is applied to seal the KeraShape technology and minimize scent. After a final blow dry, their hair was transformed from frustrating to fabulous. The photo below demonstrates the drastic difference.